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'Do Not Track' Is Dying

December 4, 2012
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The tantalizing promise of a single button that prevents ads from tracking your online behavior is fizzling fast. More than nine months after the Obama administration, digital advertisers, browser makers and privacy advocates agreed in principle to create a "Do Not Track" mechanism for Web browsing, the tool is no closer to becoming a reality than it was in February. ... After months of wrangling, the groups still can't even come to an agreement on what "tracking" means and includes....

 

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DAA Refuses to Enforce Do-Not-Track Default Browser Settings
October 10, 2012 From Today @ Target Marketing

The DAA does not require companies to honor Do Not Track signals fixed by the browser manufacturers and set by them in browsers. Specifically, it is not a DAA Principle or in any way a requirement under the DAA Program to honor a Do Not Track signal that is automatically set in Internet Explorer 10 or any other browser. The Council of Better Business Bureaus and the Direct Marketing Association will not sanction or penalize companies or otherwise enforce with respect to DNT signals set on  Internet Explorer 10 or other browsers.

 
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Know Me or No Me: Optimizing Your Customer Retention
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With do-not-call lists, blocked messages and do-not-track actions, it's easier than ever for consumers to shut out and ignore marketers who use irrelevant content. Many consumers are taking disengagement a step further. A recent study showed that 41 percent of consumers said they would consider ending a brand relationship because of irrelevant marketing—and 22 percent already have. In other words, consumers are saying, "know me or no me."
 

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