Creating a "postcard" marketing campaign with Every Door Direct Mail is similar to doing standard postcard marketing. You would follow the same steps you would if you were creating a standard postcard marketing campaign, except you wouldn't need a mailing list, it's a little cheaper to do an EDDM campaign, you can have different sizes, and you don't need a bulk permit. Let's take a look at the four key differences between standard postcard direct mail and EDDM: Currently you can mail an Every Door Direct Mail piece for less than half the cost of a standard postcard....
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