Creating a "postcard" marketing campaign with Every Door Direct Mail is similar to doing standard postcard marketing. You would follow the same steps you would if you were creating a standard postcard marketing campaign, except you wouldn't need a mailing list, it's a little cheaper to do an EDDM campaign, you can have different sizes, and you don't need a bulk permit. Let's take a look at the four key differences between standard postcard direct mail and EDDM: Currently you can mail an Every Door Direct Mail piece for less than half the cost of a standard postcard....
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One of my favorite quotes comes from John D. Rockefeller. It's on my wall and reminds me to keep planning my work and working my plan. Rockefeller wrote: "I do not think there is any quality so essential to success of any kind as the quality of perseverance. It overcomes almost anything, even nature." Over the years, successful direct mailers have learned this lesson well. They know that they can't mail just once and pray for great results. They have to create multiple mailings that make money