Do Consumers Have an Advertising Breaking Point?
This week we got the news that both Twitter and Facebook will be offering similar advertising approaches to their mobile offerings. Marketers love the idea, but are we approaching a kind of breaking point where consumers might start to react negatively to the sheer volume of ads? A recent report by Upstream and YouGov gives us a lot of data which they were nice enough to put into a neat infographic. It doesn’t paint the prettiest of pictures for advertisers especially in the mobile space.