This week we got the news that both Twitter and Facebook will be offering similar advertising approaches to their mobile offerings. Marketers love the idea, but are we approaching a kind of breaking point where consumers might start to react negatively to the sheer volume of ads? A recent report by Upstream and YouGov gives us a lot of data which they were nice enough to put into a neat infographic. It doesn’t paint the prettiest of pictures for advertisers especially in the mobile space....
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Cover Story : Media Usage Forecast 2012
From Target Marketing
Marketers are climbing out of the foxholes and charging back to the fight for new customers in 2012. At least, that's what we see in the results of Target Marketing's
2012 Annual Media Usage Survey. Overall marketing budgets in 2012 aren't too different from what they were in 2011, but their investments are more aggressive and customer acquisition-oriented.
The ‘A’ Word—Learn It, Love It, Live It!
February 3, 2012
From Rio Longacre
I attended a seminar earlier in January held by the Direct Marketing Club of New York titled "Annual Outlook: What to Expect in Direct & Digital Marketing in 2012." The main speaker at the event was Bruce Biegel, managing director at the Winterberry Group, a strategic consulting firm that focuses on advertising and marketing.