Do Consumers Have an Advertising Breaking Point?

March 7, 2012

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This week we got the news that both Twitter and Facebook will be offering similar advertising approaches to their mobile offerings. Marketers love the idea, but are we approaching a kind of breaking point where consumers might start to react negatively to the sheer volume of ads? A recent report by Upstream and YouGov gives us a lot of data which they were nice enough to put into a neat infographic. It doesn’t paint the prettiest of pictures for advertisers especially in the mobile space....

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Source: Marketing Pilgrim

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