DMA's New Ethics Guidelines for Social Media and Consumer Data

May 27, 2011

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DMA Updates Its 'Guidelines for Ethical Business Practice'

New York, NY, May 25, 2011 - The Direct Marketing Association (DMA), through its Ethics Committees and its Board, today announced it has modified and updated its Guidelines for Ethical Business Practices. The Guidelines now include new provisions for social media marketers; changes reflecting the passage of new laws; and updated material addressing consumers' recent concerns.

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Source: DMA

Companies Mentioned:

DMA

Direct Marketing Association

People Mentioned:

Senny Boone

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“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do

...

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