Direct Marketing Clinic: Chase Mailer Pros, Cons and Tips, Tricks

In October 2012, Chase Bank used a folding, four-panel self-mailer to promote its savings accounts using a $150 cash offer as the main hook. Let’s examine how the mail piece is put together so you can see how you might improve your own direct mail marketing. The folded, finished size is approximately 6-by-9 inches. Here’s what the complete mailer looked like. Outer cover panel: Big photo, big offer. Two points on the cover catch the reader’s eye: the cash amount and the photo

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