Direct Mail: Top 5 Variable Data Printing Tips

The success of your direct marketing depends on an accurate, targeted and personalized mailing list. Variable data allows you to interact with your customers and prospects using sophisticated personalization to drive higher response. Variable printing significantly boosts ROI by delivering response rates seven-times greater than conventional direct mail. Just because a last name is of certain descent, doesn’t always mean they are of a specific ethnicity. With variable digital printing, you “vary” each printed mail piece to show different graphics, copy, offers or photos specifically designed to appeal to each individual recipient

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