Back in March of this year, I wrote a story entitled "Direct Mail: Alive And Kicking." It would appear that direct mail is not only alive and kicking, it’s going "high tech." Well, in a manner of speaking. If you’re a proponent of traditional advertising mediums like direct mail, email marketing, print or radio, it’s easy to feel like you are being left out of the technological loop. After all, it seems there is a leap forward every other day for sexy marketing venues like pay per click, search engine optimization and social media, and so on...
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Survey Says: Email Is Top Area of Marketing Investment in 2013 and Data Integration Is the Biggest Challenge
December 14, 2012
From Today @ Target Marketing
StrongMail, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced the results of its "2013 Marketing Trends" survey, which provides unique insight into how businesses plan to budget and prioritize marketing dollars in the new year. Respondents identified email marketing, social media and mobile as the most popular channels for receiving increased investment in 2013. The survey results also highlights the importance of managing big data effectively, as data integration is identified as the top email marketing challenge for 2013.