If it seems like your mailbox is brimming with direct mail advertising these days, you are not imagining things. After three years of declines, spending on everything from simple postcards to glossy brochures is rising....
Topics in the Marketing Manifesto include: The future of marketingMarketing and sales standardsPermission-based marketingPreparing, predicting and performing campaignsIntegrating marketing into corporate governance and marketing leadership...
The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause
This book provides a simple yet powerful framework for building support for your organization's mission and programs.
Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit...