Direct Mail Marketing: 5 Design Tips

Direct mail marketing is a great way for your business to reach new customers, target a specific demographic for leads and test new advertising campaigns. Unlike most types of online marketing, the efficacy of your direct mail campaign is easy to quantify with mailing and response data. You can test and retest new ad designs regularly within your direct marketing campaign. If you start out with a good design, you’ll get faster results and a greater ROI right off the bat. Follow these five design tips to improve your mailing’s chances of success. 1. Write Great Copy

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