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Digital Metrics 2013 Quick Start Guide

January 3, 2013
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My library of operating instructions is growing. Thanks to the generosity of family, friends, colleagues and a pinch of autonomous acquisition, I have about a dozen more devices than I did two weeks ago. Each comes with a thick, complete guide to the use of every feature. A complete instruction manual to online advertising, marketing and customer experience would require an entire library or two flash drives on a keychain. One would have no chance of consuming all that material fast enough for the information therein to still be relevant...

 

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A tremendous shift is taking place in online advertising right now. Google is pushing its display capabilities to new levels, Project Devil at AOL is bringing art back into advertising and organizations like the Interactive Advertising Bureau are pushing the industry to innovate with new ad formats. However, regardless of creative execution, the holy grail of advertising is the ability to reach the right person with the most relevant story — whether it’s through rich media or custom sponsorships — at the right time. At the end of the day, ads have one simple goal: to influence and drive purchases.
 

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