Digital Is Key with Millennials; Print Plays an Important Role, Too

Millennials are clearly heavy digital users, but they are still influenced by print. Valassis released results from its recent “Consumer Print Usage Survey” on Facebook. Results indicate that while digital is key with Millennial shoppers (ages 18 to 34), traditional print media also plays an important role in the group’s shopping routines and are not only instrumental in decision-making, but often serve as a catalyst to online shopping. Valassis’ Consumer Print Usage Survey revealed 91 percent of Millennials who use newspaper inserts do so to save money, and 60 percent said they would shop less without newspaper inserts.

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