Millennials are clearly heavy digital users, but they are still influenced by print. Valassis released results from its recent "Consumer Print Usage Survey" on Facebook. Results indicate that while digital is key with Millennial shoppers (ages 18 to 34), traditional print media also plays an important role in the group's shopping routines and are not only instrumental in decision-making, but often serve as a catalyst to online shopping. Valassis' Consumer Print Usage Survey revealed 91 percent of Millennials who use newspaper inserts do so to save money, and 60 percent said they would shop less without newspaper inserts....
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4 Ways Gen Y Is Changing the B-to-B Sales Process
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As the older segment of Gen Y—the population segment generally defined as being born between 1980 and the early 2000s—takes on bigger roles in the buying process for their employers, B-to-B firms are challenged to adapt their selling strategies.
Getting to Know the Millennials
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The Pew Research Center just released a fascinating, exhaustive (149 pages) study of millennials, ages 18 to 29. Called Millennials: Confident. Connected. Open to Change, it began in 2006 with a survey conducted in association with the PBS documentary series "Generation Next." This generation, of course, is what many direct marketers are targeting, and it's an elusive bunch. Millennials made their "passage into adulthood at the start of the new millennium" and are, overall, "confident, liberal, upbeat and open to change." Some of this flies in the face of the dour economy and indicates that most millennials believe it will improve.
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