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Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

March 18, 2014
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eMarketer forecasts ad spend on the desktop to decline $1.4 billion this year. This, due to new data emerging from eMarketer that shows desktop spend only yielded 2 percent growth in 2013, while mobile ad spend grew about 121 percent. eMarketer estimates that "Google will have a notable influence on the overall shift from desktop to mobile search spending. In 2013, 76.4 percent of the company’s search ad revenues came from desktop. However, that share will fall to 66.3 percent in 2014 due to a $770 million decrease in desktop search ad revenues year over year."...

 

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Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

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