eMarketer forecasts ad spend on the desktop to decline $1.4 billion this year. This, due to new data emerging from eMarketer that shows desktop spend only yielded 2 percent growth in 2013, while mobile ad spend grew about 121 percent. eMarketer estimates that "Google will have a notable influence on the overall shift from desktop to mobile search spending. In 2013, 76.4 percent of the company’s search ad revenues came from desktop. However, that share will fall to 66.3 percent in 2014 due to a $770 million decrease in desktop search ad revenues year over year."...
More Suggested Content:
The Demotion of the Open Rate
February 24, 2014
From Cyndie Shaffstall
For years, marketers have been tracking open rates and using this stat for everything from choosing the best time to send to validating the deliverability of a particular email-automation vendor; and well, everything in between. With more and more email being opened on mobile devices, Gmail caching images, and fewer recipients choosing to download images (perhaps accounting for as much as 40 percent of your audience), the open rate simply isn't what it used to be—not that it was ever all that accurate
5 Tips for Designing a Customer-Focused Website
February 21, 2014
From Today @ Target Marketing
Creating and launching a new website is the product of thousands of hours of collaboration, dedication and hard work. Many marketers face the challenge of creating a customer-friendly website that helps visitors understand products or solutions, without over-inundating the customer with their brand image. To help your customers understand what you offer, you need to focus on a clear delivery with easy-to-understand product information.