Stores try to wean sales-addicted shoppers off discounts, but it's not easy. Early this year, nearly three-quarters of 1,000 shoppers surveyed by consumer research firm America's Research Group said it would take discounts of at least 50 percent to get them to buy a given item. ... Paco Underhill ... says retailers discounting during the downturn created shoppers who think everyday pricing "takes some fun out of" shopping. To help break the vicious cycle of discounting, Underhill says merchants have to think of ways to attract shoppers that can be just as intoxicating as two-hour sales or coupons....
More Suggested Content:
Are Daily Deals Sites Good Marketing? [Study]
July 25, 2012
From Today @ Target Marketing
The death of daily deals sites has been greatly exaggerated. Deals sites like Groupon are alive and well and showing consistent results, with a few improved metrics over the past year, according to a study by Rice University. "How Businesses Fare With Daily Deals As They Gain Experience: A Multi-time Period Study of Daily Deal Performance" is authored by Utpal M. Dholakia, professor of management at Rice University's Jones Graduate School of Business.
Nuts & Bolts - Case Study : To SquareTrade, Social Referrals = Square Deals
From Target Marketing
In September 2011, Will Spencer knew Apple was about to release something, and he suspected he knew what it would be. The marketing manager for SquareTrade, a San Francisco-based electronics warranty provider, was pretty sure it was going to be a new version of the iPhone.