In the ongoing controversies over behaviorally targeted marketing, a new front was opened unexpectedly last week by the Federal Trade Commission: From now on, list managers, brokers, aggregators and other sellers of data are as much on the hook for safeguarding private information as advertisers. In the FTC's final report issued March 26, “Protecting Consumer Privacy in an Era of Rapid Change,” the commission for the first time specifically criticized the privacy protection practices of “data brokers,” its term for companies that compile sales contact information and sell those lists to marketers...
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How Will a Consumer Privacy Bill of Rights Affect Your Marketing?
February 28, 2012
From Today @ Target Marketing
A little over a year ago, the Commerce Department and the Federal Trade Commission (FTC) issued preliminary reports from their respective task forces that were looking at online privacy. It is now 14 months later and the Commerce Department has released a Consumer Privacy Bill of Rights. In two weeks, the FTC is expected to release its final privacy document. The question on marketers’ minds is “How have things changed over the past year and how will the Consumer Privacy Bill of Rights impact your business?”
F.T.C. Seeks Privacy Legislation
March 27, 2012
From The New York Times
The Federal Trade Commission, in a report on online consumer privacy, on Monday called for legislation that would allow consumers to access the information collected on them by so-called data brokers. The commission first called for a “do not track” mechanism in December 2010 that would allow consumers to prevent having their personal data collected as they use the Internet. In this final report, the commission commended efforts by industry trade groups to enact such a mechanism through browser controls but called for businesses to “accelerate the pace” of self-regulation.