'Data Brokers' New Target of FTC Privacy Recommendations

April 3, 2012

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In the ongoing controversies over behaviorally targeted marketing, a new front was opened unexpectedly last week by the Federal Trade Commission: From now on, list managers, brokers, aggregators and other sellers of data are as much on the hook for safeguarding private information as advertisers. In the FTC's final report issued March 26, “Protecting Consumer Privacy in an Era of Rapid Change,” the commission for the first time specifically criticized the privacy protection practices of “data brokers,” its term for companies that compile sales contact information and sell those lists to marketers...

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Source: BtoB Online

Companies Mentioned:

Google

Target

People Mentioned:

Linda Woolley

Jon Leibowitz

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