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Daily Deals Spur Repeat Business: Nearly Half of Shoppers Return to Merchants

March 6, 2012
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Forty-four percent of shoppers who use daily deals return to the merchants that provide the offers and another 47 percent of consumers plan to do so, according to a new report from ForeSee. The research firm based its report on responses from nearly 10,000 consumers visiting the top 40 e-commerce sites in the Internet Retailer Top 500 Guide last November and December. The survey also found that while 40 percent of daily deal buyers were already customers of the merchant offering a discount, 26 percent were infrequent customers and 29 percent hadn’t bought from them before....

 

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For Those Who Want the Deal Space to Die … Sorry
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The deal space today is a direct marketing machine. That’s part of its problem and yet one of the reasons I love it so. The get email send offers has been referred to as the blunt instrument approach, so it will need to be fine tuned if it is to continue. Otherwise, it will turn into the yellow pages business—big but dying.
 

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