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Conversion Tracking: Facebook's New Front in War With Google for the Future of Advertising

January 30, 2013
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The cash register rings. Who gets the credit? That's the crucial question in advertising these days—particularly in Internet advertising, where it's easy to track clicks and links but often hard to pin down exactly which view of an ad drove a sale. Now Facebook is making it easier to show that an ad displayed on the social network led to a sale—even an ad seen days or weeks ago. The technology is called conversion tracking, and after years of testing the idea, Facebook quietly rolled it out to all advertisers in a little-noted move last week...

 

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In 2004, we started noticing snappy little red and blue automobiles parked all over Philadelphia with the PhillyCarShare logo on the door. This transportation is available by the hour or by the day. We've talked to people that use the service and like it just fine. If a family's driving is di minimis and economizing makes sense, getting rid of the family car and using PhillyCarShare is certainly one way to go.
 
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