The cash register rings. Who gets the credit? That's the crucial question in advertising these days—particularly in Internet advertising, where it's easy to track clicks and links but often hard to pin down exactly which view of an ad drove a sale. Now Facebook is making it easier to show that an ad displayed on the social network led to a sale—even an ad seen days or weeks ago. The technology is called conversion tracking, and after years of testing the idea, Facebook quietly rolled it out to all advertisers in a little-noted move last week...
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Social Media Marketing Is an Oxymoron
January 22, 2013
From Today @ Target Marketing
In 2004, we started noticing snappy little red and blue automobiles parked all over Philadelphia with the PhillyCarShare logo on the door. This transportation is available by the hour or by the day. We've talked to people that use the service and like it just fine. If a family's driving is
di minimis and economizing makes sense, getting rid of the family car and using PhillyCarShare is certainly one way to go.
Google’s Horowitz: Facebook Is a Social Network of the Past
November 30, 2012
From Marketing Land
Google’s Bradley Horowitz did a pretty good Rocky Balboa impression on Wednesday, calling Facebook—the reigning social champ—a “social network of the past” and accusing the network of getting advertising all wrong. Horowitz, Google's vice president of social products, made his comments during a 15-minute conversation at the
Business Insider IGNITION conference. … His biggest verbal jabs at Facebook were on the subject of advertising. Horowitz said Facebook is “jamming” ads into users’ streams and frustrating both users and brands in the process. He said Google may someday have ads on Google+, but it won’t be because Google needs to "make
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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