Contact Data Quality Affects the Customer Experience, Report Finds
Experian QAS, a part of Experian Marketing Services and a provider of address verification software and services, today announced the release of its latest report, Data quality and the customer experience. This report examines current contact data quality perceptions and practices and provides advice on ways to improve the customer experience through accurate data. The study reveals that organizations are diversifying business strategies. On average, large organizations operate in at least four channels. They manage contact data accuracy to improve efficiency, enhance customer satisfaction and enable more informed business decisions.