Every generation contributes to the global conversation around brands, products and services. A recent Bazaarvoice study, though, uncovered interesting truths about the differences in behaviors among Generation Y and Baby Boomers. In general, we know that consumers are primarily positive when they review products online. Overall, 82 percent of all consumer opinions are positive. Even though Boomers contribute the most online, this sentiment stands as we look across the generations. The study pulled age group data from January to March 2012 across 6 million consumer-contributed online opinions in multiple countries: Australia, Canada, Germany, Mexico, New Zealand, United Kingdom, U.S....
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Best Practices for Targeting Boomers Online
June 19, 2012
From eM+C Daily
As part of the country's largest demographic, baby boomers have always been a unique marketing target — and they expect to stay that way. After all, they control more than $2 trillion in annual spending and account for the largest share of sales across most product categories.