How Postal Changes Will Affect Direct Mail

Michael Morrison, chief executive of COMTECH, talks about coming changes in postal regulations, specs and more. Q: Every year the United States Postal Service makes tweaks and changes in postal regulations, specifications and pricing. What's the biggest change in 2013 when it comes to direct mail? A: "One significant change is folded self-mailers, the kind that arrive in your mailbox without an envelope. Horizontal self-mailers must have the final fold on the bottom, be printed on heavier paper, comply with the new maximum size of 6-inches-by-10.5-inches and have a maximum weight of 3 ounces