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How Postal Changes Will Affect Direct Mail

January 2, 2013
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Michael Morrison, chief executive of COMTECH, talks about coming changes in postal regulations, specs and more. Q: Every year the United States Postal Service makes tweaks and changes in postal regulations, specifications and pricing. What's the biggest change in 2013 when it comes to direct mail? A: "One significant change is folded self-mailers, the kind that arrive in your mailbox without an envelope. Horizontal self-mailers must have the final fold on the bottom, be printed on heavier paper, comply with the new maximum size of 6-inches-by-10.5-inches and have a maximum weight of 3 ounces...

 

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For direct mail to continue to be a profitable marketing channel, businesses and organizations must identify the most cost effective solutions for their marketing programs in light of this coming USPS transformation. Getting up to speed on these regulations and the impact on mail programs is critical to success.
 
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Green Light for Revised USPS Standard Mail Flats Rate Rise
December 13, 2012 From Post and Parcel
U.S. postal regulators have finally approved controversial new Standard Mail Flats prices at the U.S. Postal Service. USPS had suggested the Postal Regulatory Commission was going a little further than its remit when it rejected its original proposals last month, and demanded an above-average price rise for the rate category that includes items like catalogs. Under protest, USPS went away and proposed a fresh rate increase, which yesterday was approved by the regulators. As approved, Standard Mail Flats rates will increase by an average of 2.617 percent as of Jan. 27. This compares to a 2.61 percent increase for Standard
 

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