YouTube to Pull the Plug on at Least 60% of its Programming Deals
YouTube has helped fund about 160 “channels” as part of a new strategy to make the video site more TV-like. And just like the TV world, YouTube isn’t going to renew all of last season’s programs. This week, Google’s video site will start offering new contracts to some of the channel programmers/creators it signed up in the last year, but not all of them. YouTube figures it will end up reinvesting in up to 40 percent of its original channels by the time the renewal process is done.