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Challenges Creating Compelling SEO Content in the Enterprise

July 7, 2011
We took a look at how well Fortune 500 high-tech companies optimize their landing pages for specific keywords, so that they play a critical role in giving their brands optimal search engine visibility for high-traffic terms and phrases. Within the overall scoring system, there are sub-scores for content, technical quality and linking. We found that those high-tech marketer websites with Content Audit Scores above 75 (out of 100) also had an average Google organic rank of 12.
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Organic Search Based on ROI
June 17, 2010 From eM+C Weekly

Company: BrightEdge, a provider of enterprise-class search engine optimization (SEO) solutions

Product/Service: BrightEdge SEO Platform

What It Does: Provides a comprehensive SEO platform that delivers ROI-driven insights for all managers involved in organic search.

 
Jessica Bowman
The Straight Scoop on SEO, Part 1
July 22, 2010 From eM+C Weekly
What's the difference between appearing on page one of Google’s results page versus page two? A whopping 100,000 visitors a day. Or so was the case for a recent client — and converted search engine optimization (SEO) enthusiast — who recently championed SEO in his company.
 

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