Cat’s Out of the Bag in Lay’s Crowdsourced Chip Flavor Contest

Did Lay’s scoop its own Facebook page? Hyping its popular consumers-choose-the-next-flavor contest, Lay’s today on Facebook is still shrouding the promotion in mystery. Three bags of chips are shown labeled with question marks next to a tease that promises the finalists will be announced in “1 More Day.” But while fans waited on Facebook, TV viewers got the scoop earlier today. A trio of finalists appeared on “Good Morning America,” plugging their flavors: Chicken & Waffles, Cheesy Garlic Bread and Sriracha, according to this ABC News blog post.

Comments