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Cash-Strapped USPS Tests Same-Day Delivery

November 27, 2012
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Emboldened by rapid growth in e-commerce shipping, the cash-strapped USPS is moving aggressively this holiday season to start a premium service for the Internet shopper seeking the instant gratification of a store purchase: same-day package delivery. Teaming up with major retailers, the USPS will begin the expedited service in San Francisco on Dec. 12 at a price similar to its competitors. If things run smoothly, the program will quickly expand next year to other big cities such as Boston, Chicago and New York. It follows similar efforts by eBay, Amazon.com, and most recently Wal-Mart...

 

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For direct mail to continue to be a profitable marketing channel, businesses and organizations must identify the most cost effective solutions for their marketing programs in light of this coming USPS transformation. Getting up to speed on these regulations and the impact on mail programs is critical to success.
 
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What Shaped Direct Mail in 2012? Q&A With ALC's Susan Rappaport
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We worked closely with ALC to compile and research the 2012 list of Top 50 Mailers, and that included the opportunity to speak with Susan Rappaport, owner, president and CEO of ALC. Here's what she had to say about the trends and events that shaped direct mail over the past 12 months: "Well, we've got an economic situation that's unprecedented ... They're not technically calling it a recession anymore, but we don't have an economic recovery right now. We've also got an election cycle. The presidential election only happens every four years, and that's got a lot of activity in the marketplace from mailers and in the spending levels.
 

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