Cart Abandonment Emails Gain More Attention

More e-retailers are sending emails to consumers who’ve added products to their online shopping carts but then left without buying. Nineteen percent of retailers listed in Internet Retailer’s “Top 500 Guide” and “Second 500 Guide,” which collectively rank the top 1,000 e-retailers in North America by sales, send at least one cart abandonment email. That’s up from 14.6 percent that did so in 2011, according to email marketing vendor Listrak. Listrak’s annual analysis of the cart abandonment email practices of the Top 1,000 retailers show that smaller retailers, in particular, stepped up their use of email to encourage consumers to

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