More e-retailers are sending emails to consumers who’ve added products to their online shopping carts but then left without buying. Nineteen percent of retailers listed in Internet Retailer
’s "Top 500 Guide" and "Second 500 Guide," which collectively rank the top 1,000 e-retailers in North America by sales, send at least one cart abandonment email. That’s up from 14.6 percent that did so in 2011, according to email marketing vendor Listrak
. Listrak’s annual analysis of the cart abandonment email practices of the Top 1,000 retailers show that smaller retailers, in particular, stepped up their use of email to encourage consumers to
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Pin of the Week: How to Combat Shopping Cart Abandonment
September 5, 2012
From ROI Report
Welcome to this week's "Pin of the Week." Milo.com's infographic "No Cart Left Behind" is this week's featured pin. Milo Local Shopping, an e-commerce solution for local retailers, created an infographic based on a recent study from comScore about trends and remedies for shopping cart abandonment.