BtoB Magazine Names Worldata President & CEO, Jay Schwedelson, to Who's Who in B-to-B 2011

July 13, 2011

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Worldata, the recognized leader in direct and interactive marketing services for over 30 years, announced today that President and CEO Jay Schwedelson has been featured in BtoB Magazine’s Who’s Who in 2011 annual report....

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Source: Reuters

Companies Mentioned:

Worldata/ WebConnect

People Mentioned:

Jay Schwedelson

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Secrets of Direct Marketing Testing

Available as a PDF

A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving

...

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