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Brands High on Content, Less So on Strategy

October 4, 2012
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Most brands believe in content marketing. But not all are ready for it. Only 38 percent have a content marketing strategy, according to a new poll by Econsultancy, working with Outbrain. And the results are even worse when agencies are asked about their clients: They report that 13 percent have a strategy and that 29 percent are not even planning one. Still, of digital marketers surveyed, 90 percent believe content marketing will become more important within the next year, and this is supported by heightened interest in the subject. “The number of search queries for the term ‘content marketing’ has
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