Brands Are Already Experimenting With Twitter’s Vine

Vine, Twitter’s GIF-like looping video platform, has been out for less than 24 hours, but some brands are already experimenting with it. Perhaps the most enthusiastic early adopter is Urban Outfitters, which has created two Vines so far. In its official post introducing Vine, Twitter didn’t mention any ad possibilities. However, it’s easy to see how a brand could use a Vine in a Promoted Tweet.

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