Brands Brace for Deluge of New Domains in April

The launch of hundreds of new top-level domains, such as dot-app, dot-music, even dot-sucks, is only two months away, and skittish advertisers are bracing for a return to the web’s Wild West days. “It’s going to be a bigger budget item for brand owners,” warned Joanne Ludovici, a partner at McDermott Will & Emery, a Washington, D.C.-based law firm that represents brands and domain name registries. “It will be expensive and chaotic.”

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