Branded For Life: How Companies Like Google Target Trust And Loyalty

At the intersection of a macro trend and a consumer trend is the opportunity for brands to step up and fill a void to create meaningful, trustworthy relationships with consumers. Marred from events following the global financial meltdown to recent exposés of misbehavior throughout the world, today’s cultural environment is one in which trust still needs to be earned. Marry this with the fact that, despite how digitally connected we are, there’s been a decrease in physical human interaction. In this environment, it provides brands the opportunity to earn that trust and form and deepen relationships with consumers.

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