Brand Engagement Rate Still 1%, But Facebook is OK With That
Back in January, we told you about research findings that engagement rates on Facebook brand pages were at about 1 percent. A lot has changed since then, chiefly the controversial tweaking of an algorithm that determines how many people see brand posts and a change to how engagement is measured. So what’s that engagement rate now? Still 1 percent. Or, to be precise, 1.4 percent. That’s the percentage of fans and friends of fans of the top 200 brand pages on Facebook who are actually engaging with those pages, according to the Ehrenberg-Bass Institute, a marketing think tank based in Australia.