Boost Your Email Marketing ROI by Focusing on Three Key Areas

Email averages a return on investment (ROI) of $40 for every $1 spent, far outstripping banner ads ($2) and keyword ads ($17). So it’s no surprise that 67 percent of organizations plan to increase their email spend in 2012. You can use those increased email marketing budgets to push your ROI higher by focusing on the following three areas. 1. Deliverability: Though it’s long been discussed, email deliverability remains a critical issue. A recent Return Path report found that nearly one-in-five emails sent by commercial email senders never reaches the intended recipient’s inbox

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