Bing To Offer Click-To-Call Ads Through Skype

Microsoft’s search engine Bing might resemble a fast-moving train this year, as the search engine lines up a variety of product launches — as many as one a week, depending on the country, Bing GM David Pann told MediaPost. Bing will make a foray in click-to-call ads geared toward specific market segments in a few months, with help from the Windows mobile team. The product road map leads to click-to-call video ads that will allow consumers to contact merchants through Skype technology, depending on the client installed on the phone.

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