Fan Sues Over Excess Text Messages

Among the topics discussed during the InterACT! cross-media conference was how companies are using SMS (text messaging) to communicate with their customers.

Jerry Wojcik wanted to stay connected to his hometown Buffalo Bills football team. So earlier this season, the Florida resident signed up for a Bills program that sends fans text messages. Trouble is, he says, the text alerts became too frequent. So now he and his attorneys are suing the Bills, in the form of a class-action lawsuit, complaining that the team sent him a few extra messages. In their legal papers, his attorneys claim that after he signed up for a Bills program that pledged to send him no more than five text alerts per week

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