wanted to stay connected to his hometown Buffalo Bills football team. So earlier this season, the Florida resident signed up for a Bills program that sends fans text messages. Trouble is, he says, the text alerts became too frequent. So now he and his attorneys are suing the Bills, in the form of a class-action lawsuit, complaining that the team sent him a few extra messages. In their legal papers, his attorneys claim that after he signed up for a Bills program that pledged to send him no more than five text alerts per week...
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Overwhelmed by the Complexity of Mobile Marketing? Start Here
November 5, 2012
From Greg Hickman
When talking to small business owners, I hear a lot of reasons as to why they haven’t added mobile to their marketing mix … These excuses illustrate why it's important to educate folks on the benefits and use cases of mobile and to demystify how it all works in order to eliminate the fear and uncertainty that prevent businesses from moving forward with mobile.