Monday was the biggest online shopping day in what is likely to be the heaviest week ever for shopping on the Web, comScore Inc. predicts. The Web measurement firm says sales so far this holiday season are up 13 percent over last year. While the pace slowed a bit last week, comScore attributes that in part to there being two extra shopping days this year between Thanksgiving and Christmas. Between Dec. 1 and Dec. 7, web spending hit the $1 billion-dollar-mark on three days...
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Getting Your Email Heard Above the Roar of the Holiday Crowd
November 26, 2012
From Debra Ellis
Getting your message heard above the roar of the holiday crowd requires a different approach. Instead of being the loudest voice, you have to be the voice your customers and prospects want to hear. This requires a marketing shift from one-off deals to providing the service that people want when they need it. The better the relationship between company and customers, the easier it is to connect with them in crowded channels.
December: 'Tis the Season to Keep on Prospecting
November 7, 2012
From Today @ Target Marketing
When it comes to sales prospecting, December has gotten a bum rap. In a rush to close out the calendar year quota, sales managers often put prospecting on the back burner beginning around Thanksgiving. Their belief that most prospects are busy, on vacation or at holiday parties further justifies their inaction. When put in perspective, shutting down prospecting in December doesn't make a lot of sense.