Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Big Day, Bigger Week for Online Shopping

December 12, 2012
Get the Flash Player to see this rotator.
 
Monday was the biggest online shopping day in what is likely to be the heaviest week ever for shopping on the Web, comScore Inc. predicts. The Web measurement firm says sales so far this holiday season are up 13 percent over last year. While the pace slowed a bit last week, comScore attributes that in part to there being two extra shopping days this year between Thanksgiving and Christmas. Between Dec. 1 and Dec. 7, web spending hit the $1 billion-dollar-mark on three days...

 

Companies Mentioned:

People Mentioned:

More Suggested Content:

Getting Your Email Heard Above the Roar of the Holiday Crowd
November 26, 2012 From Debra Ellis
Getting your message heard above the roar of the holiday crowd requires a different approach. Instead of being the loudest voice, you have to be the voice your customers and prospects want to hear. This requires a marketing shift from one-off deals to providing the service that people want when they need it. The better the relationship between company and customers, the easier it is to connect with them in crowded channels.
 
Performance of December Prospecting
December: 'Tis the Season to Keep on Prospecting
November 7, 2012 From Today @ Target Marketing
When it comes to sales prospecting, December has gotten a bum rap. In a rush to close out the calendar year quota, sales managers often put prospecting on the back burner beginning around Thanksgiving. Their belief that most prospects are busy, on vacation or at holiday parties further justifies their inaction. When put in perspective, shutting down prospecting in December doesn't make a lot of sense.
 

SPONSORED CONTENT

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

(PDF Download)

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

<b>In <i>"The Art & Science of Multichannel Fundraising" </i> from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <u>it's specifically created (and priced) for nonprofits</u>. </b>
  
First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:  

• Choose the right channels for your campaign 
• Develop creative that works across multiple channels 
• Revitalize the direct mail component of your multichannel mix 
• Make sure email plays its increasingly important role perfectly 
• Seamlessly integrate mobile marketing into the fundraising campaign 
• Boost your online strategy with social media 
• Create a multichannel donor renewal campaign 
• Figure out that you're doing right — via testing and results measurement 
• Use all the pieces of the multichannel puzzle  

Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked.

About DirectMarketingIQ
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: