The term "big data" is used to describe datasets so large that they become challenging to work with using traditional data management software. New technologies make managing and analyzing big data easier and more cost effective than ever before, and this shift is changing the very nature of marketing. In fact, IT industry analyst firm Forrester reports that marketing departments now drive more than 45 percent of big data initiatives. Let's consider the implications: 1. Your survival hinges on how quickly you recognize that big data trumps intuition for delivering insight and relevance....
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MiLab Q&A: How Big Data Can Make or Break Your Marketing
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Information is the raw material of target marketing, but gathering data from the Internet, mobile, social media and all the other tracking available today has grown beyond what you can handle with traditional desktop tools—entering the realm of "Big Data." Soon, knowing how to manage and use that tsunami of data will be a key difference between marketing programs that work, and those that don't. We asked DMA MiLab's Alexandra Morehouse six questions about how marketers can recognize, manage and exploit Big Data.
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From Rio Longacre
I think it's safe to say that "Big Data" is enjoying its 15 minutes of fame. It's a topic we've covered in this blog, as well. In case you missed it, I briefly touched on this topic in a post titled "Deciphering Big Data Is Key to Understanding Buyer's Journey," which I published a few weeks back. For those of you who don't know what it is, Big Data refers to the massive quantities of information, much of it marketing-related, that firms are currently collecting as they do business.