Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

The Science Behind What Makes Customers Loyal

March 20, 2013
Get the Flash Player to see this rotator.
 
Ask David Andreadakis, vice president of loyalty strategy for Kobie Marketing, his thoughts on loyalty, and he’ll tell you many in the loyalty marketing space—and elsewhere—have got it wrong. Loyalty isn’t some tit-for-tat reciprocity; it’s about something more exciting and profound. It’s something more genuine that inspires from the consumer lifelong dedication. Of course, achieving that brand commitment is not easy. Essentially there are two avenues to achieve this: loyalty through economic triggers and loyalty channeled through emotional appeal...

 

People Mentioned:

More Suggested Content:

customer loyalty
3 Tips to Bolster Customer Loyalty
January 21, 2013 From Today @ Target Marketing
Your most important asset in eliciting customer loyalty is your company's relationship with the customer. But relationships aren't measured in a net promoter score or customer satisfaction rating. They're earned by cultivating a culture and a set of business processes that deliver a customer experience users will pay for. Here are three tips for growing revenues faster with loyal customers
 
New Developments in B-to-B Loyalty Marketing
December 5, 2012 From Ruth P. Stevens
Business marketers have much to gain from retention marketing. Business customers tend to be fewer and more valuable—meaning you can't afford to lose even one. But how do you keep your customers active and buying from you, versus the competition?  How do you prevent defection? Let's look at the traditional approaches to retention marketing in B-to-B, plus some new developments in loyalty marketing being adopted by B-to-B marketers today, including social media and gamification.
 

SPONSORED CONTENT

MORE ON DATABASE, LISTS AND CRM >>

FROM THE BOOKSTORE

Written by Millennials about Millennials, Cause for Change: Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within Cause for Change: The Why and How of Nonprofit Millennial Engagement

Written by Millennials about Millennials, Cause for Change:
Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within...

ORDER NOW

Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: