A Merkle executive at the 2013 Mobile Marketing Association Forum San Francisco said mobile marketers can marry real-time and personal analytics to make the most of Big Data. During the “How to Leverage Big Data in the Mobile World” session, the executive spoke about the best ways for marketers to dig into their analytics to drive results. Additionally, the executive discussed which types of information are most important to include in mobile reporting. “If you want to be successful with Big Data and mobile, there are two things that you need to do,” said Jennifer Veesenmeyer
, vice president of digital
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As mobile device adoption soars and the mobile web's capabilities grow, the analytics industry will be right there with them. Growing numbers of consumers are accessing the web primarily through their mobile devices, and brands will need a helping hand in making relevant offers delivered at just the right time.