4 Twitter Ad Essentials

The Associated Press (AP) is accustomed to writing headlines, but it recently made some of its own when it launched a new ad campaign on Twitter. The ads weren’t designed to promote the AP, but Samsung. And both parties circumvented Twitter’s ad service to buy and place them. Given that the @AP feed has over 1.5 million followers, it’s an attractive advertising opportunity for a consumer brand. Still, some objected to the deal, saying it showed a lack of “journalism ethics” by blurring the line between editorial and advertising (AP did clearly label the post “Sponsored Tweet”).

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