The way people access information online is evolving. Google reports that by next year (2013) more than half of website visits will come from mobile devices rather than desktops or laptops. Not only is the medium of accessing the Web changing, the needs of most mobile users going online with their smartphone or handheld device is changing as well; becoming more focused and task oriented. Today’s smartphone owners use their phones to perform specific tasks such as checking locations of destinations, public transit schedules, and bank balances....
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In a time when smartphone use is experiencing rapid growth, it's important for businesses to think about how they can seize communication opportunities presented by mobile technology—especially in marketing to other businesses. From a visual for one-on-one sales pitches to a comprehensive product catalog for viewing on the go, there are a number of potential uses for mobile marketing and purchasing. Already, marketers are prioritizing the mobile users, thinking about their needs first in the development of digital assets.