One of the most important yet tedious components of opening a new account account at a bank is completing the new account form. Whether done at a branch or online, the new account registration process is the first (and sometimes only) time when a bank can learn about a customer's needs, behaviors and expectations of the relationship....
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Entering the Era of Social Sign-On and the Open Graph
January 10, 2011
From ROI Report
Retailers primarily use Facebook to create awareness and buzz about their brand, not to drive sales. However, with new innovations in the social media space — namely the integration of social sign-on and Facebook's Open Graph
— retailers can now use Facebook profile information to specifically target consumers based on their behavior and their friends’ behavior on the social media site, which can ultimately lead to increased sales.