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Barcode-based Mobile Coupons Will Take Flight This Holiday Season

November 2, 2012
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Pointing to the growth of mobile coupon programs that combine location and loyalty in the past year, experts agree that barcode-based offers will lead the pack for mobile offers this holiday season. Although type of coupon can differ from brands depending on the marketing objective, in-store, location-based mobile offers are expected to be a particularly strong mobile medium used by retailers this year. However, the uptick in mobile coupon adoption also comes with plenty of challenges for retailers. “From the data we have from this year and with consumers increasingly turning to mobile for coupons, what is most prevalent is
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Best Practices for Integrating Mobile Coupons Into Your Marketing Mix
January 3, 2011 From ROI Report
A recent whitepaper from the Mobile Marketing Association (MMA) titled Guidelines and Best Practices in Mobile Price Promotions, details best practices in mobile coupons, promotions and rebates delivered and redeemed via the mobile web.
 

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