Banking on the Tactile Being Personal: Facebook-to-Mail ‘Means So Much More’ to Valentines

Dating website eHarmony has combined printing with Facebook for a direct mail campaign that shows print still holds a special place in our hearts. The site is running a Valentine’s Day campaign based on the idea that handwritten love letters “mean so much more” than electronic versions. Until Feb. 8, visitors to eHarmony’s Facebook page can type romantic messages that will then be transcribed by calligraphers and sealed in personally addressed envelopes to be delivered in time for Valentine’s Day.

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