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Banking on the Tactile Being Personal: Facebook-to-Mail 'Means So Much More' to Valentines

February 9, 2012
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Dating website eHarmony has combined printing with Facebook for a direct mail campaign that shows print still holds a special place in our hearts. The site is running a Valentine's Day campaign based on the idea that handwritten love letters "mean so much more" than electronic versions. Until Feb. 8, visitors to eHarmony's Facebook page can type romantic messages that will then be transcribed by calligraphers and sealed in personally addressed envelopes to be delivered in time for Valentine’s Day....

 

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This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as:  What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions are not accountable? How to calculate how much you can afford to spend to acquire a customer or make a sale. And how can you calculate the customer’s lifetime value? How to understand the relative economics between customer acquisition, retention and CRM. How to measure the funnel process and which improvements will have the most impact.Your download of this book will also include model templates that you can use to immediately calculate and increase profitability for all your marketing efforts.  Profiting from the Magic of Marketing Metrics

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