B-to-B Marketing Predictions for 2013

Change, innovation, progress … while these terms should always be associated with the positive, for marketers entrenched in their current methodologies, the future can seem downright scary as the lines blur. The ways in which consumers can now discover, consume and engage products and services makes it a challenge for marketing professionals to keep up. It only makes sense that with dynamic change, some concepts fall by the wayside, while others emerge to further our goals. Here are some pertinent predictions for 2013:

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