B-to-B Marketers Optimistic About Social Media for Lead Generation

It’s no surprise that business-to-business marketers and agencies are looking for leads online. A February 2012 survey of B-to-B marketing and agency professionals by BtoB Magazine found that 59 percent view lead generation as their greatest online marketing challenge. To meet that goal, marketers are exploring new channels in 2012, particularly social media—and for many, the approach is working.

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